Thursday, February 28, 2008

Is it Broker or is it.....English, again

A few days ago I posted a listing description so poorly written that it inspired one of my readers to comment on the lack of professionalism in many REALTORS. The comment is available for your review down yonder in the previous post. I must hasten to note, that the comment writer does not know who the offending broker is, and as such cannot know that the said "perp" broker is NOT, (as in N O T) a REALTOR.

You see, folks, not all salesfolk out there are REALTORS. Realtors are members of the National Association. They are members of their local boards, they attend Ethics Training on a regular basis, and adhere to a code of conduct and standards. They take training beyond the bare minimum required for a license...

...and, they have common sense.

REALTOR is a copyrighted term. It has entered the language, sadly, as a name for all Real Estate Sales folk, but sadly, like Kleenex, and Xerox, it is really meant to define a specific entity.

Look for the Realtor logo on your agent's card. That logo is earned and worthy of your attention. Your agent may not be able to sell your house, but at least they will get the spelling right.

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