Wednesday, June 6, 2007

"My Little Corner of the World"

That is a song title up there. The song itself was playing on the radio yesterday as I was tooting about my little corner of the world (Belmont, MA). It was playing on WJIB (740 AM) on the -- dare we say in this age of push button optimization -- dial.

Salesfolk, whether they be the dynamic Ben Gay III types, or closer to the mark, more of the Willy Loman strain, tend to have one thing in common. They drive. They may drive a Ferrari or Yugo but they drive hither and yon in their endless pursuit of taking what one person does not want and getting it to someone who does want it.

That much time on the road, in my case the local road, means we live with our radios, and my radio is tuned to the little gem noted above: WJIB 740 AM Cambridge/Boston.

Where else will you find Louis Prima followed by "Bread" followed by Dean Martin followed by Anne Murray, Kate Smith, Gordon Lightfoot, Midler, Glen Miller, Steve and Edie, "elevator music", Satchmo, Beethoven (yes), and so on WITHOUT commercials.

I am brought back to that more gentile time when dad wore fedoras and moms were class mothers, not "Parent room advisors" and FM was a something one would write about for a school science project. Things do change, but thank goodness,thanks to WJIB the music need not. Tune in, if for nothing else the eclectic mix of things you may never hear again.

The station has NO website but click this link if you wish to learn some stats about it.

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